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BELIZE TOURISM INDUSTRY ASSOCIATION

THIS PASSION PROJECT WAS TO BUILD BTIA'S DIGITAL PRESENCE AND CREATE CONTENT.

 

THE RESULTS OF THIS PROJECT WAS

11,000+ IMPRESSIONS, 20% OVERALL ENGAGEMENT ON IG, AND TWO PIECES OF VIDEO CONTENT. 

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DISCOVERLIST

THIS PASSION PROJECT WAS TO NOT ONLY HANDLE SOCIAL MEDIA BUT TO CREATE COMMUNITY ENGAGEMENT BY HOSTING ONLINE INTERVIEWS, WEBINARS, AND CREATING VIDEO CONTENT.

ALSO ASSISTED IN THE IDEATION OF THE FACEBOOK/INSTAGRAM PAID AD: "EXPECTATION VS REALITY" CAMPAIGN.

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ISLAND DESTINATIONS THROWBACK CAMPAIGN

DURING THE TIME OF COVID - 19, ISLAND DESTINATIONS WANTED TO REMIND OUR TRAVEL ADVISORS TO KEEP DREAMING OF TRAVEL AND REMINISCE OF PAST TRIPS THAT ISLAND DESTINATIONS HAS HOSTED. EVERY TUESDAY AND THURSDAY, WE HIGHLIGHT A PAST DESTINATION TRIP FROM LAST YEAR.

 

THE RESULTS OF THIS PROJECT ARE

12,000 IMPRESSIONS AND 10% ENGAGEMENT RATE.  

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ENERGY COOPERATIVE OF AMERICA BRANDING/

MARKETING MATERIALS

ASSISTED WITH CREATION OF MARKETING MATERIALS SUCH AS DIRECT MAILING MATERIALS, SOCIAL MEDIA CONTENT, AND WEBSITE MANAGEMENT. 

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NEW ERA NFL BU SEEDING INITIATIVES

ONE OF THE TACTICS OF THE GO-TO-MARKET STRATEGY OF THE NEW ERA NFL TRAINING COLLECTION AND KNIT COLLECTION WAS SEEDING TO INFLUENCERS. 

 

I ASSISTED IN CREATING INFLUENCER LISTS, REACHING OUT TO INFLUENCERS, CREATIVE DIRECTION OF SEEDING BOXES, AND THE LOGISTICS OF SENDING OUT THE BOXES.